Our vision is bright.

Our vision is to contribute to a world of empowered confidence without compromise. A world where anyone can achieve anything if you’re fearless enough to be the hero of your own story.

We aspire to help 1,000,000 menstruating people make the switch to sustainable and innovative sanitary products by 2030 because they are the better choice. The better choice for you and the better choice for the planet.

Why settle for less, when you can have the best?

We are committed.

We are committed to helping our customers (and everyone around them) to feel confident and fearless everyday. We will empower through education. Empower through community. Empower through building self-esteem.

We aim to make that impact through our interactions, through our products and through the content that we create.

Everyone should have equal access to healthy sanitary solutions. Self esteem and confidence are challenging so we support empowering young people into maturity.